More than 2 million Haitian-American residents estimated in the United States
Growth rates doubled from 1990 to 2000
Major Concentrations of Haitian population (official numbers):
South Florida 700,000
New York 500,000
Purchasing Power
Haitians are the second largest ethnic group of South Florida
Growth of Haitian-American professionals (Haitians who went to school in the U.S. at an early age & Professionals who left Haiti for various reasons)
Evolution from “boat people” to “purchasing block”
The Opportunity
Because of the fact that they do not have their own media, many other French and Creole speakers from countries other than Haiti, watch and listen to our programs (Caribbean Islands, African, French & Canadian)
Few companies understand how powerful the Haitian community really is
Haitians are faithful to their culture and are very close to the Haitian media